Trade Show Design 2018:
The objective was to create a compelling trade show booth and marketing materials that would set Insignia apart from the competition. Up until this point Insignia was struggling with identity and continuously blended into the background. The idea was to add bright colors and the illusion of movement to visualize Insignia's changing identity.
Open Sell Footwear Department Remodel:
The objective was to create a visually appealing one of a kind Open Sell Footwear Department. Backer paper was created with different continuing photos to differentiate specific sections within the department. Wayfinding was added to all Gondola runs as well as along all sections of the back wall with a pop-off bar to tie the whole department together. Large full color branded graphics were created for the bump outs which allows vendors prime real estate along the wall.